Honda's Company Principle
Maintaining a global viewpoint, Honda is dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
Honda's Safety for Everyone Philosophy
Honda is committed to providing safety for everyone - that means crash protection not only for their own drivers and passengers, but also for the occupants of other vehicles, and injury mitigation for pedestrians. Honda is dedicated to identifying and implementing advanced designs and features that help enhance the safety of vehicles on the road. As a leader, Honda looks beyond government regulations, studying real world situations to develop new safety technologies for everyone.
The World's Largest Engine Manufacturer
As the world's largest engine manufacturer, Honda offers more engine experience than anyone. Experience born on racetracks and roadways around the globe. Experience that keeps Honda on the cutting edge of engine performance technology. Honda has a well-earned reputation for engine quality and performance. When you choose a Honda, you know what you're getting. An engine you can count on, now and in the future.
2012 Most Trusted Brand: Honda
"Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that's practically synonymous with reliability and dependability. Honda's vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes." -KBB.com
2012 Best Value Brand: Honda
"Many car buyers assume a vehicle's sticker price is the most significant monetary factor when choosing a car. While it's certainly an important consideration, Honda's reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value." -KBB.com